Media consumption in the Philippines shows how Filipinos today favor screen-based media. Television is still most popular country’s media landscape, followed by radio, and the Internet. Printed newspapers and magazines lose in readership with most Filipinos turning towards the online versions as the combination of traditional media and new technology.
According to recent Strategic Consumer and Media Insights Inc. (SCMI) study, content remains king - as a significant driver of media consumption. By customizing content for multiple platforms, each medium has the power to amplify the others. All major companies are thus active across the media sectors.