Manila Bulletin Publishing Corporation
Manila Bulletin Publishing Corporation started as the Manila Daily Bulletin in 1900, with Americans Carson Taylor and H.G. Farris as its staff. It was incorporated in 1912 as Bulletin Publishing Company, and reincorporated in 1959 as Bulletin Publishing Corporation, two years after it was acquired by Brig. Gen. Hans Menzi.
Apart from owning four plantations in Mindanao, Menzi had served as board member on some of the Philippines’ largest corporations and civic organizations. He also served as military aide of former President Ferdinand Marcos from 1965 to 1972.
In 1961, Chinese-Filipino business tycoon Emilio T. Yap bought shares of the company from Menzi.
When Menzi died in 1984, Yap became chairman of the company. In 1986, however, the Presidential Commission on Good Government (PCGG) issued a writ sequestering the shares of Marcos, Yap, Eduardo M. Cojuangco, Jr. and their nominees and agents in Manila Bulletin on suspicions that they were part of Marcos’ ill-gotten wealth. A year later, PCGG also sequestered the shares of stock, assets, properties, records, and documents of Hans Menzi Holdings and Management, Inc.
In 1989, Bulletin changed its corporate name to Manila Bulletin Publishing Corporation. A year later, Manila Bulletin became a public corporation.
In 2005, Manila Bulletin acquired from Liwayway Publishing, Inc. its Tagalog daily newspaper, Balita, and weekly vernacular magazines, Liwayway, Bisaya, Hiligaynon and Bannawag, including their trade names. Currently, the company has 15 print outlets published daily, weekly, monthly or once every quarter. Every Monday, the paper also publishes the New York Times Section.
U.S. Automotive Company, Inc. is the biggest shareholder of Manila Bulletin, with 54.2 percent ownership. It is followed by USAutoco, Inc., with 23.34 percent ownership. Both companies are owned by the Yap family.
U.S. Automotive Company, Incorporated
Newspaper publication, media
U.S. Automotive Co., Inc.
U.S. Automotive Co., Inc. has Cocusphil Development Corp., Euro-med Laboratories, Manila Bulletin Publishing Corp., Philtrust Realty Corp. and U.N. Properties Development Corp. as its subsidiaries, while Centro Escolar University is an affiliate.
Owned by the Yap family, USAutoco, Inc. also owns 90 percent of the shares of Manila Prince Hotel Corporation.
Menzi Trust Fund Incorporated
Other Print Outlets
Manila Bulletin (0.80)
Philippine Panorama Magazine
Style Weekend Magazine
Digital Generation Magazine
Animal Scene Magazine
Manila Bulletin Sports Digest
Other Online Outlets
Cocusphil Development Corporation
Philtrust Realty Corpoartion
U.N. Properties Development Corporation
Centro Escolar University
Carson C. Taylor, H.G. Farris
Affiliated Interests Founder
Manila Bulletin Building, Muralla cor. Recoletos Sts., Intramuros, ManilaTelephone Number: +632-527-8121Fax Number: +632-527-7510
Tax/ ID Number
Revenue (Financial Data/ Optional)
59.89 Mil $ / 2.81 Bil P
Operating Profit (in Mill. $)
2.46 Mil $ / 115.21 Mil P
Advertising (in % of total funding)
31.65 Mil $ / 1.48 Bil P
Basilio C. Yap is the Chairman of the Board of Manila Bulletin Publishing Corporation. He is currently the Chairman of the Board and President of U.S. Automotive Co., Inc., USAUTOCO, Inc., Philtrust Realty Corporation, Manila Prince Hotel, Cocusphil Development Corporation, U.N. Properties Development Corporation and Seebreeze Enterprises, Inc. Also, Mr. Yap is concurrently the Chairman of the Board of Centro Escolar University, Vice Chairman of Philippine Trust Company (Philtrust Bank), Director of Manila Hotel Corporation and Euro - Med Laboratories Philippines, Inc.
Atty. Hermogenes P. Pobre is the Vice Chairman and President of Manila Bulletin Publishing Corporation. He served as Assistant Secretary of the Department of Justice, Chairman of the Board of Accountancy and Chairman of the Professional Regulation Commission.
Emilio C. Yap III is Vice Chairman of the Board and Executive Vice President of Manila Bulletin Publishing Corporation. Currently, he is the Vice Chairman of Manila Hotel Corporation and Philippine Trust Company (Philtrust Bank), Director of Centro Escolar University, Euro- Med Laboratories Phil., Inc. and Cocusphil Development Corporation. Likewise, he is the Chairman of the Board of Manila Prime Land Holdings, Inc., Director and Vice President of U.S. Automotive Co., Inc., Director, Assistant Treasurer and Assistant Corporate Secretary of USAUTOCO, Inc., and Director and Vice President of Philtrust Realty Corporation.
Enrique Y. Yap, Jr., is a Director and Vice President of the Business Development Department of Manila Bulletin. Likewise, he is currently the Executive Vice President and Director of Manila Hotel.
Atty. Francis Y. Gaw is a Director of the Board and Corporate Secretary of Manila Bulletin Publising Corporation. He is currently the Chairman and President of Goldclass, Inc. and Royal Bay Terrace Condominium Association, Inc.; Director of Manila Hotel Corporation, Euro-Med Laboratories, Philippines, Inc.; U.N. Properties Development Co., Inc. He is the principal/ sole practitioner of Gaw Law Office
Paciencia M. Pineda is a Director, Executive Vice President- Finance Department and Treasurer of Manila Bulletin Publishing Corporation. At present, she is Chairman Emeritus of United Print Media Group (UPMG) and member of the Board of Trustees of the Advertising Foundation of the Philippines.
Crispulo J. Icban, Jr. is one of the Directors and currently, the editor-in-chief of Manila Bulletin Publishing Corporation. He served as Press Secretary of former President Gloria Macapagal-Arroyo in 2010.
Former Supreme Court Chief Justice Hilario G. Davide Jr. is Vice Chairman and Independent Director of Manila Bulletin Publishing Corporation. He is also an Independent Director of the Philippine Trust Company (Philtrust Bank). He is concurrently the Chairman of the Board of Trustees of the Knights of Columbus, Fraternal Association of the Philippines and a member of the Council of Elders of the Knights of Rizal.
Alberto G. Romulo was elected Vice Chairman and Independent Director of Manila Bulletin Publishing Corporation in 2011. Prior to that, he served as Minister of Budget of former President Corazon Aquino, was elected senator, and became the Finance secretary, Executive Secretary, and Foreign Affairs secretary during the Arroyo administration. He also served as Chairman of the Association of Southeast Asian Nations in 2007.
Esperanza I. Cabral is an Independent Director of Manila Bulletin Publishing Corporation. She was a former Secretary of Health, and of Social Welfare and Development.
Atty. Fe B. Barin is the Executive Vice President of the Manila Bulletin Publishing Corporation. She served as the Chairperson of the Securities and Exchange Commission and as a member of the Anti- Money Laundering Council. Prior to her appointment to the SEC, she served a member of the Monetary Board of the Bangko Sentral ng Pilipinas (BSP), and as the first Chairperson of the Energy Regulatory Commission. She is a member of the Women Lawyers’ Circle (WILOCI) and the Women Lawyers’ Association of the Philippines (WLAP), and the Board of Trustees and the Institute of Corporate Directors.
Retired General Hermogenes C. Esperon is the Executive Vice President- Security Department of Manila Bulletin Publishing Corporation. He was a former Chief of Staff of the Armed Forces of the Philippines, and was appointed by former President Gloria Macapagal Arroyo as the Presidential Adviser on Peace Process, and later on as Cabinet Secretary, Presidential Management Staff.
Melito S. Salazar Jr. is the Vice President for Advertising and Compliance Officer of Manila Bulletin Publishing Corporation. He is also the Dean of the College of Accountancy and Management of Centro Escolar University. He served as Associate Professor of the College of Business Administration, Director of the Institute of Small- Scale Industries and the Resource Generation Staff of the University of the Philippines, Undersecretary of Trade and Industry for Investments of the Department of Trade and Industry; Managing Head and Vice Chairman of Board of Investments and Member of the Monetary Board of the Bangko Sentral ng Pilipinas. In the private sector, Mr. Salazar is the President of the Chamber of Commerce of the Philippines Foundation, Inc.; Chairman of the Financial Executives Institute of the Philippines ( FINEX ) Foundation and Adjutant- General of Vanguard, Inc. He was previously President of FINEX, the UPMBA Society, Inc. and the Small Enterprises Research and Development Foundation Inc.( SERDEF ). He is a Past District Governor of Rotary International District 3780, Quezon City.
Aurora Capellan-Tan is the Assistant Corporate Secretary, Vice President and Assistant Treasurer of Manila Bulletin Publishing Corporation.
Atty. Dylan I. Felicidario is the Assistant Corporate Secretary, Assistant Compliance Officer and Legal Counsel of the Manila Bulletin Publishing Corporation.
Purificacion M. Cipriano, Asst. Corporate Secretary
Carmen S. Suva is the Vice President- Public Relations of Manila Bulletin Publishing Corporation. She served as a career person in government service (Malacañang) from 1962 to 2004 under six Presidents and under 20 Press Secretaries. She retired as Undersecretary for Media Relations, Office of the Press Secretary, Malacañang, in 2004. She is the granddaughter of Epifanio delos Santos, a Filipino patriot, scholar and historian for whom the 54 kilometer avenue popularly referred to as EDSA was named.
Arsenio Emmanuel O. Cabrera is the Vice President of the Advertising Department of Manila Bulletin Publishing Corporation.
Dante M. Simangan is the Vice President- Circulation Department of Manila Bulletin Publishing Corporation. Prior to his appointment, he was the Assistant Vice President for Provincial Branches of Manila Bulletin.
Elizabeth T. Morales is the Assistant Vice President - Finance / Chief Accountant and Assistant Compliance Officer of Manila Bulletin Publishing Corporation.
Johnny Lugay is the Assistant Vice President- Information and Communications Technology Department of Manila Bulletin Publishing Corporation.
Alvin P. Mendigoria is the Assistant Vice President - Engineering Department of Manila Bulletin Publishing Corporation.
Geronimo S. Montalban is the the Assistant Vice President – Classified Advertising of Manila Bulletin.
Ramon C. Ting is the Assistant Vice President – Metro Manila Branches of Manila Bulletin Publishing Corporation.
Conversion rate on Dec. 31, 2015: P 46.86 .
Audience share based on Nielsen’s National Urban TV Audience Measurement (TV, Jan-August 2016), Nielsen's Consumer and Media View (Print, Jan-August 2016), Audience share from Nielsen's Radio Audience Measurement (Radio, Jan-August 2016), Effective Measurement (2016)
2016. Securities and Exchange Commission (SEC). General Information Sheet of Manila Bulletin Publishing Corporation. (available upon request at SEC)\