Sunstar.com.ph is one of the first community papers to go online in 1996. Initially, it was dedicated to the mother publication in Cebu but in 2000, it integrated other cities where the paper is being published.
Now, Sun.Star also has online publications in Manila, Dumaguete, Iloilo, Pangasinan and Zamboanga, despite having no print issues in these areas.
Sun.Star president Julius Neri said the online is meant to cater more to the millennials. He also said the company is focusing more on integration of the different platforms because of the fast-paced nature of news.
“Babasahin mo yung newspaper, ang makita mo, in a news, history na kasi nakita mo na sa Facebook kahapon (When you read the newspaper, what you’ll be reading is history since you already saw it on Facebook the day before),” Neri said.
Sunstar.com.ph is looking into strengthening its social media presence to give the audience “the whole story.”
“A news now breaks sa Facebook. So galing Facebook, papuntang website Sun.Star papuntang newspaper Sun.Star (A news now breaks on Facebook. From Facebook to the Sun.Star website to the newspaper). That would tell you the whole story of the event,” he added.
The online site of Sun.Star claims their coverage of the annual Sinulog Festival in Cebu “bring peaks in visits and page views” to its website.
SunStar Publishing, Incorporated, based in Cebu manages both the print and online news site. It is owned by Armson Corporation, a holding company owned by the elite Garcia clan in Cebu with 30 percent shares. Meanwhile, 27 percent shares are owned by White Gold, Inc., a company of the Gaisano clan, who also owns Gaisano Malls.
3059886 unique visitors
Media Companies / Groups
SunStar Publishing, Incorporated
Sun.Star Publishing Inc., owned by the Garcia family, manages Sun.Star Cebu and the online platform, sunstar.com.ph. Each regional paper has a different set of owner and officer.
Group / Individual Owner
Armson Corporation is a holding company owned by the Garcia clan in Cebu.
White Gold, Inc.
White Gold, Inc. is a wholesale and retail trade business owned by the Gaisano family, who also own the Gaisano Grand Malls in Visayas and Mindanao.
Aside from publishing, Francisco Dizon is also involved in banking, finance, software development and human resource industries.
Jesus B. Garcia, Jr. Chairman
Affiliated Interests Ceo
Jesus B. Garcia, Jr. was fomer secretary of the Department of Transportation and Communications.
Maria Lourdes Cabaero
Affiliated Interests Editor-In-Chief
Maria Lourdes Cabaero was the former news editor of SunStar Cebu.
Sun.Star Building, P. del Rosario St., Cebu CityTelephone Number: +032-254-6100Fax Number: +032-253-7256www.sunstar.com.ph
Revenue (in Mill. $)
Operating Profit (in Mill. $)
Advertising (in % of total funding)
Conversion rate on Dec. 31, 2015: P 46.85
Financial data as of 2008
Data based on Audience share from Effective Measurement (2016).
Sources Media Profile
Financial Statement of Sunstar Publishing Incorporated (available upon request at SEC) (2008), Securities and Exchange Commission (SEC)
General Information Sheet of Sunstar Publishing Incorporated (available upon request at SEC) (2014), Securities and Exchange Commission (SEC)