DZRH is the flagship radio station of the Manila Broadcasting Company (MBC) and the longest running AM radio station in the Philippines.
DZRH started out as KZRH in 1939. It call sign started with letter K, like radio stations in the U.S. West Coast. RH stands for Radio Heacock, after H. E. Heacock, an American jewelry dealer and original owner of H.E. Heacock Company, the largest chain of department stores in the Pacific Rim.
At the time KZRH started broadcasting, H. E. Heacock Company was already owned by Samuel Gaches, a Stanford graduate who came to Manila in 1900. In 1939, KZRH was the fourth commercial radio station to operate in Manila.
Then under the management of Bertrand Silen, KZRH aired musical variety shows, comedy skits and short newscasts. KZRH found itself as an advertising medium: Apart from 15minute blocktime sold to advertisers, commercial spots mixing announcements with music were also produced.
Two years later, in 1941, KZRH opened a sister in Cebu City: DYRC.
During World War II, the Japanese Imperial Army took over the radio station and used it as a propaganda outlet. It was through KZKH that the Japanese announced the surrender of U.S. and Philippine soldiers.
In 1942, it aired the ” Voice of Freedom,” announcing the fall of Bataan. That broadcast became called a classic in radio journalism, after then radio anchor Norman Reyes announced, “Bataan has fallen… But the spirit that made it stand, a beacon to all liberty-loving people of the world, cannot fall.”
At the end of World War II, Silen sought the help of National Broadcasting Company in New York to secure new transmitters. The Elizalde family, meanwhile, was asked to finance the new operations. Ambassador Joaquin Miguel Elizalde and his brother, Manuel, named the network Manila Broadcasting Company.
In 1949, after the Philippines' independence from US, KZRH became the first radio station to simulcast nationwide, in AM and short wave frequencies. In the same year, the letter K was replaced with the letter D in accordance with a Switzerland Radio Commission policy assigning the letter to Philippine radio stations, giving birth to what is now known as DZRH.
MBC's congressional franchise to operate and own radio and TV stations in the country for a period of 25 years was granted in 1994. In 1996, under the “One Nation, One Vision” initiative of its current Chairman, Fred J. Elizalde, DZRH expanded its network to cover as much as 97 percent of the entire country. The station currently airs it broadcast simultaneously via satellite and through its 18 relay stations strategically located throughout the country.
Its programs are also accessible online through www.dzrhnews.com. In 2008, DZRH ventured into television to expand its listenership and viewership, and aired its first 24-hour broadcast over Dream (Channel 10) and and Cablelink (Channel 9). RHTV is accessible nationwide via its provincial cable operators and at Cignal TV (Channel 18) and Cable link Metro Manila (Channel 3).
The Elizalde family currently owns more than 60 percent of the shares of MBC, through Elizalde Holdings Corporation.
Media Companies / Groups
Manila Broadcasting Company
DZRH 666 is an AM radio station owned by the Manila Broadcasting Company (MBC). MBC's parent company, Elizalde Holdings Corporation, is owned by the Elizalde family. MBC's other stockholders include Elizalde Land, Inc., Cebu Broadcasting Company and Sunshine Inns.-- all of which are corporations also owned by the Elizaldes.
Group / Individual Owner
Elizalde Holdings Corporation
Elizalde Holdings Corporation has 20 subsidiaries, collectively referred to as the FJE Group of Companies. These are: Cebu Broadcasting Company, Philippine Broadcasting Corporation, Pacific Broadcasting Systems, Inc., Philippine International Corporation, Sunshine Inns, Incorporated, Elizalde Land, Incorporated, San Dimas Realty, Brickman Realty, Northern Capiz-Agro Industrial Development Corporation, Ocean Hatcheries, Incorporated, M. Catigbac Salas, Incorporated, Flumet Corporation, Ride's R' Us, Funtinka Asia, Incorporated, Zillionfun Corporation, Prime Music Corporation, Manila Broadcasting Company, Star Parks Corporation, Thrills, Incorporated, and Rydes and Games, Incorporated.
Elizalde Land, Incorporated
Elizalde Land, Incorporated is a 100 percent-owned subsidiary of Elizalde Holdings Corporation.
Romulo, Mabanta, Buenaventura, Sayoc and Delos Angeles Law Offices
Romulo is a Philippine-based law firm located in Makati City. It holds the trust fund for the Elizalde Children.
1939, as KZRH
Affiliated Interests Founder
Samuel Gaches, a Stanford graduate who came to Manila in 1900, bought H. E. Heacock Company, from H.E. Heacock in 1909. The company sold jewelry, particularly watches, collar and cuff buttons for men, as well as other general merchandise.
Fred J. Elizalde
Affiliated Interests Ceo
Aside from being a Director/Chairman of MBC since 1985, Fred J. Elizalde is also the Chairman/President of Philippine International Corporation (Philcite), Star Parks Corporation (Star City), Elizalde Holdings Corporation (EHC) and Northern Capiz Agro-Industrial Development Corporation (Norcaic). He has also served as past Chairman/President of Asean Section, Asean-U.S. Business Council, Philippine Chamber of Commerce & Industry, Confederation of Asian Chambers of Commerce and Industry, etc. In 2005, he was appointed as member of the Boracay Eminent Persons Group.
EHC has 20 subsidiaries, collectively referred to as the FJE Group of Companies. Aside from EHC, he is also the Pesident of Gatlin Elizalde Corporation.
Rita Salonga, Editor-in-Chief # Rudolph Steve Jularbal, Station Manager
Affiliated Interests Editor-In-Chief
Aside from being the Station Manager of DZRH, Jularbal is also MBC's VP of the Legal and Regulatory Compliance Group. He first joined the company in 1986. He resigned in 1999, did a short stint as VP-Legal of Nextel Communications, Phil. from 1999 to 2001 before he went into private practice and was a retained external counsel of the company up to 2011. He was re-engaged on a full time basis in 2011. He also serves as Corporate Secretary of Gatlin Elizalde Corporation and TGE Holdings Corporation.
Other Important People
Ruperto S. Nicdao, Jr., President
Eduardo G. Cordova, SVP-CFO
Julio Manuel P. Macuja, EVP-Treasurer/ Chief Information Officer
Juan Manuel Elizalde, VP-Operations
Thalassa Adela G. Elizalde, Director
Gary C. Huang, Independent Director
George T. Goduco, Independent Director
Affiliated Interests other important people
Nicdao has been serving as one of MBC's directors since 1988. He also serves as Director of Philcite, Star City, EHC and Cultural Center of the Philippines. He is the Chairman of KBP and a member of the Financial Executives Institute of the Philippines, Philippine Chamber of Commerce and Industry and the Makati Business Club. He is also a stockholder at JM Elizalde Holdings Corporation and TGE Holdings Corporation.
Cordova has been one of MBC's directors since 1988. Besides MBC, he is also the SVP-CFO of EHC. He is also Chairman/President of MBC's affiliate, Philippine Broadcasting Corporation (PBC). He is a member of the Philippine Institute of Certified Public Accountants (PICPA). He also serves as the Treasurer of Gatlin Elizalde Corporation and TGE Holdings Corporation, and a stockholder at JM ELizalde Holdings Corporation.
Julio Manuel joined MBC in 1999. He is also a Director of EHC and Star City. He was formerly part of the Treasury Group of the Bank of the Philippine Islands. Prior to this he was Acting Director of the Ateneo Center for Social Policy and Public Affairs and part time faculty member of the Economics Department, Ateneo de Manila University. He is the son of Cesar Macuja and brother-in-law of Fred J. Elizalde, founders of Star City.
Juan Manuel has been with MBC since 1994. He is the son of Chairman/Director, Fred J. Elizalde.
Thalassa is currently the Chairman/President of TGE Holdings Corporation and owns 100 percent of Gatlin Elizalde Corporation.. She is also the daughter of Chairman/Director, Fred J. Elizalde.
Huang is currently the Dean of the School of Business Administration, Accountancy and Customs Administration of Emilio Aguinaldo College. Concurrently he is also the President of Filresource, Inc.
Goduco the President of Healthlab Inc., a full service diagnostics laboratory and medical examination facility. He was EVP/COO of Star Parks Corporation in 2000-2002. He also served as Vice-President and Treasurer of the FJE Group of Companies in 1997-2000 and its Director for Corporate Planning in 1995 – 1997. He also served as Account Officer in Solidbank and Boston Bank from 1988-1991.
Lisa Macuja-Elizalde is the country's prima ballerina, and is the artistic director of Ballet Manila.
MBC Bldg., V. Sotto St., CCPComplex, Pasay City Telephone Number: +632-832-6149 to 50
Revenue (in Mill. $)
Operating Profit (in Mill. $)
Advertising (in % of total funding)
Manila Broadcasting Company is a publicly listed company and is required by law to disclose everything
Audience share from Nielsen's Radio Audience Measurement (Jan.-June 2016)
Sources Media Profile
Manila Broadcasting Company's Annual Report (2015)
Manila Broadcasting Company's SEC Form 17-Q